The 6 types of leads
I was just going through some of my notes that I kept from the Agora Copy Camp and I noticed the chapter I wrote on leads. I kind of just skipped over it because I thought for sure that I had already covered it in my daily newsletter, but when I went to look through […]
Most marketers are afraid of this
I had a funny exchange with a client of mine that I just recently finished a portfolio page for. A while back he sold his 7-figure business and decided to start consulting. He’s pretty good at what he does & delivers projects that net his clients $500k / year in extra revenue. So when he […]
“Common sense” marketing
Marketing is a hard niche to try and be an expert in. Especially if you’re vocal about your beliefs and strategies because marketers are a ruthless bunch. If you’re reading this then you probably know some stuff about marketing, so let me ask you a quick question: When was the time you read someone’s opinion / advice online and […]
How to close a sale
Honestly the close is one of the easiest things to write. I just have a few templates that I follow and they work pretty consistently. The Lead does most of the work anyway. Most of the time I’ll just copy-and-paste the close over from something I know is working, and keep the same flow and […]