I met up with a friend of mine yesterday who runs a male dating company, and we talked about how he’s looking to outsource all of his advertising.
He keeps running all of his own ads, which takes up a lot of his time, and that’s why he’s been looking for someone to manage his advertising.
He already tried working with a few agencies and freelancers, and all of them just tanked his performance.
And it’s not like he was cheaping out – he doesn’t care about the price as long as it nets him a decent positive ROI, but he keeps running into people who promise him the moon but deliver crap.
It seems like everyone’s got the same problem…
On Tuesday, I spoke with a business owner who hired a well-known advertising agency who burned 10.000 € of his cash and generated 800 € of revenue.
That’s what … 0.08x ROAS? lol
I told both of them that if you want something done well – you need to do it yourself.
Especially when it comes to advertising and copywriting; the two money-making skills every business needs.
Outsiders don’t care enough for your business to try hard enough.
And hiring isn’t always the solution …
Because if you’re not skilled at both, you’re going to have a hard time figuring out if your candidates are full of shit or actually good.
I know that might sound weird coming from a guy who owns and runs a marketing agency …
But it’s the truth, and most business owners don’t want to accept it.
I’m not saying you need to go back to the basics and learn every little detail…
But it’s smart to hire mentors that can teach you the 80-20 of copywriting and advertising.
It’s how you can quickly pick up these two crucial skills and start moving the needle on your revenue.
Just this week, I started mentoring Nik, who owns a fitness company, and so far, I love it.
Sure, it’s a bit strange because it’s one thing to write copy, but it’s something completely different to explain how to write copy…
But it looks like I’m going to have plenty of time to practice because next week I start mentoring yet another business owner on the same thing.
I feel like I keep jumping from one thing to another, and like my work-week is pure chaos.
On top of all of my copy work, I’m now mentoring two businesses on copywriting, funnels, and sales…
I’ve got mixed feelings about it – on the one hand, I friggin’ love it, but I also want to have a simple schedule where I sit on my ass and write.
But that’s the lazy part of me talking…
Because I love challenges, and I’d be bored out of my mind if I didn’t have a little bit of chaos in my life.
